The number one cause of an unsuccessful business venture is no surprise. We can make available the best line of quality products and services, and back them with all the guarantees and service contracts imaginable; but without dedication to the customers needs or concerns, that is; personal service as if the client were your "bestest and truest" friend-and you bet they are! you will most likely lose him or her to the compitition. This concept is more of an ethic than a skill. I say this be...